Case study
Relaunch of an International Corporate Website with TYPO3
Project
Overview
Client
Medium-sized industrial company with international subsidiaries
Project Goal
Relaunch of the corporate website, including multilingual content integration, a centralized content strategy, and seamless connection to existing systems
CMS
TYPO3
Project Duration
6 months
Team Size
5 people (development, UX/UI, SEO, project management)
Budget
350,000€
Initial Situation
The client’s existing website was outdated, difficult to maintain, and not optimized for mobile devices. Content was managed in different systems, which caused inconsistencies in brand communication. In addition, the client aimed to standardize editorial processes and enable an international rollout.
Project Approach
01 / Kick-off & Requirements Analysis
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Conducted stakeholder workshops with Marketing, IT, and international subsidiaries
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Defined a product backlog covering key areas: content management, multilingual functionality, integrations, and UX/UI
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Chose a hybrid project approach: traditional project management for budget and milestones, agile sprints for implementation
02 / Concept & Planning
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Developed user journeys and content structures
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Defined editorial workflows (central approvals, country-specific permissions)
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Created wireframes and established a unified design system
03 / Technical Implementation
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Deployed TYPO3 as a headless CMS connected to a React-based frontend
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Set up interfaces with CRM (Salesforce) and marketing tools
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Configured editorial roles for more than 30 international users
04 / Testing & Rollout
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Conducted system testing before go-live
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Migrated over 2,500 pages of content, including SEO optimization
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Provided training sessions for international editors (remote sessions + documentation)
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Executed a soft launch, collected feedback, and completed the go-live
Challenges
01
Conflict with stakeholder expectations
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Marketing demanded maximum flexibility, while IT wanted standardized processes.
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Solution: Established a change board to ensure transparent prioritization and decision-making.
03
Content migration
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Content came from heterogeneous systems, with redundancies and inconsistencies.
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Solution: Conducted a content audit, streamlined content, and introduced clear governance rules.
02
Multilingual content management
Each country had different translation processes.
Solution: Implemented a centralized translation memory and connected to external translation providers.
04
Tight budget
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During the project, the client requested extra features that were not initially planned, while the budget remained fixed.
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Solution: Applied strict scope management, prioritized features and negotiated phased delivery for non-critical elements.
Results
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Go-live delivered within the planned timeframe (minor two-week delay due to content approval, covered by buffer)
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30% reduction in editorial effort thanks to streamlined processes
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Improved page speed by 40%, resulting in stronger SEO performance
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Positive feedback from international editors: clear roles and permissions, intuitive handling
Lessons learned
Alignment
Early stakeholder involvement reduces conflicts later in the process.
Coordination
Hybrid project methods (classic + agile) are often the best fit for CMS projects.
Cummunication
Clear communication structures between business departments and IT are essential to avoid misunderstandings and delays.
